![]() ![]() RCA Records, owned by Sony, signed ASAP to a $3 million record deal a few months ago, which is why Bivins, RCA’s new senior vice president of urban music promotions, is giving a preview of ASAP’s debut single, Goldie, his undivided attention. The 22-year-old has never released an album, but his three music videos combined have had almost 20 million YouTube views. ![]() The recording is by “ASAP Rocky,” the 2012 definition of an “undiscovered” musician. Members of Bivins’ music promotions team surround him, and their heads bob, too. His mind churns: the lyrics, the beat, the hook, the swagger. While Wall Street stock traders scream their buys and sells, Bivins listens to urban hip-hop music-eyes closed, head bobbing. In a corner office on the 11th floor, with an impressive view, Geo Bivins works-although teenagers everywhere may question whether what Bivins does is actually work, especially on this day. In the middle of it all, at 550 Madison Avenue, is the Sony building skyscraper. It passes through Midtown, the Upper East Side, Spanish Harlem, and Harlem, so plenty of urban stories fill the avenue. Madison Avenue in New York City is one of the world’s most famous thoroughfares.
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